Communication and Value-Based Management
Internal communication of value-based management must be based on appreciation, says Professor Patrick Peters. He recommends a two-tier communication system. The importance of material goods …
Dr. Patrick Peters, MBA, is a professor of PR, communication and digital media at the Allensbach University in Constance, where he also teaches business ethics and diversity management. He also works as a freelance publicist and consultant, focusing on ethics and communication.
Internal communication of value-based management must be based on appreciation, says Professor Patrick Peters. He recommends a two-tier communication system. The importance of material goods …